Amazon And Realogy's Partnership Is A Perfect Match
In a year that has brought on a number of unexpected partnerships in the mortgage industry, many of them seem to be the perfect match. The fusion of Realogy and Amazon is indeed one of those perfect matches. The partnership should bring plenty of
"For Realogy, whose brands include Century 21, Coldwell Banker and Sotheby's International Realty, the partnership lets it use Amazon's massive audience to give it a leg up in the highly fragmented residential real estate industry," according to National Mortgage News.
"Realogy is involved in the mortgage origination business, through its joint venture with Guaranteed Rate."
Meanwhile, the report also revealed that as Amazon already provides a number of solutions for customers who are going through big life changes, now, it can add helping consumers get through the home buying process and outfitting homes with various tech features to the list.
"Given the fragmentation of the online real estate brokerage market, large internet firms like Amazon, Facebook and Google have an opportunity to leverage their traffic and potentially create a competing product to Zillow and Redfin," said Andrew Eisenson, an analyst at Bloomberg Intelligence according to the report.
To learn more about the partnership between Amazon and Realogy, click on the image above.
