Reverse Mortgages Originators Weigh In On Borrower Outreach During The Holidays
The holiday season is in full swing and it is the time of the year to spread cheer and reach out to your clients. Or is it? A new report shows that reverse mortgage originators are split when it comes to their opinions on borrower outreach during the holidays.
"Rich Pinnell, a Certified Reverse Mortgage Professional with Vitek Mortgage Group based in Redding, Calif., said that he does not conduct special holiday outreach for a couple of specific reasons," according to Reverse Mortgage Daily.
"Most of my clients understand we have a business relationship, and they know that if they ever have a question, they can call me.”
Pinnell also revealed that he spent some of his childhood stuffing envelopes filled with greeting cards for his father's clients, which contributes to his reasoning to stay away from holiday outreach.
Meanwhile, there are some reverse mortgage originators who believe that the personal touch with holiday greetings can make all the difference.
"We use a CRM. I’ve been marketing reverse mortgages for 10 years, and it’s a long sales cycle. It’s typically the last major transaction a senior has on their home,” said Scott Harmes of C2 Reverse Mortgage in San Diego, Calif, according to the report.
"Harmes says that while C2 sends out personal birthday and holiday greetings to clients through use of a CRM service, his firm’s touch is generally light, owing to C2’s large virtual presence."
So, where do you stand when it comes to holiday outreach? Are you for or against reaching out to your clients during the holiday season?
To read more of the Reverse Mortgage Daily report, click on the image above.